Get early traction and growth without wasting time, effort, or resources.
I help ambitious founders and entrepeneurs boost revenue, get traction, and build scalable growth operations without going around in circles.
Hi, I’m Kieza.
I work with early stage founders to take their business from zero to £100k+ in annual revenue and beyond.
I’ve spent my career as an entrepreneur and found a formula for achieving early traction and building scalable operations with clarity and simplicity. Now, I help start-ups and small teams with two things.
Early traction
Finding product-market fit, identifying scalable growth channels, and growing beyond £100k in annual revenue.
Scalable Growth
Building operations that allow you to hire your sales team so they can focus on growth and long-term strategy.
Client love ❤️
A great product isn’t enough.
You need a clear strategy to find your customers, speak their language, and turn early interest into predictable revenue. If you’re not getting traction, you’re likely suffering from these common pitfalls.
Broad Audience Targeting
Without a sharply defined Ideal Customer Profile (ICP), marketing efforts scatter, messaging weakens, and acquisition becomes expensive and inconsistent.
Unclear Value Proposition
Many founders build before they validate. If customers don't immediately see how it solves a real pain, traction stalls — no matter how good the tech or solution.
Failing to Build Trust
Trying to sell before building awareness and credibility. Without lead magnets, nurturing content, and proof of concept, prospects don’t buy and conversions stay low.
No Repeatable Sales Process
Founders often rely on their personal networks and hustle, but fail to build a scalable system. Without a repeatable sales process, growth plateaus quickly and founder burnout kicks in.
Poor Experimentation & Iteration
Jumping from one tactic to another instead of systematically testing and refining messaging, channels, and offers without real data or analysis. As a result, being unable to diagnose and fix bottlenecks.
Channel Mismatch
Choosing the wrong marketing channels for your ICP. (e.g., focusing on SEO when your audience is best found through partnerships and direct sales.) Even a perfect message will fail if it's delivered in the wrong place.
GTM and Growth in four simple steps
No bloated plans. No “hope marketing.” Just a system you can run, measure, and improve week after week to get predictable results.
Design and execute the GTM systems that unlock traction, funding, and real growth. Follow these steps to validate your proposition, find scalable marketing channels, and start generating revenue predictably.
Step 1. Find your audience’s deepest pain point.
Start by defining your Ideal Customer Profile (ICP) — the specific audience who feels the pain most urgently and will act on it. Validate it fast through research, outreach, and live conversations, not guesswork.
Step 2. Build trust with your audience.
Buyers need to trust that you can solve their problem. We design a Lead Magnet — a low-friction, high-value slice of your solution — so they can experience results before making a big decision. It’s like a “test drive” for your product.
Step 3. Speak your customers language.
We rebuild your messaging from the ground up — not around your features, but around the outcomes your customer is desperate for. No jargon. No hype. Just a clear, emotional connection that makes the next step feel inevitable.
Step 4. Create a repeatable sales process.
Design a practical, founder-led GTM system — covering lead generation, nurture, and sales — that fits your stage, bandwidth, and market. Identify your marketing channels, spread the word, and generate predictable revenue.
Why work with me?
Because you don’t just need another consultant — you need someone who knows how to turn ideas into customers, and momentum into growth.
I build practical, scalable go-to-market systems that create real traction. Not just good ideas, spreadsheets, and shiny presentations.
Founder to founder
I’ve been where you are. I know the urgency, the constraints, and the pressure to show traction fast. I bring strategies to match your stage — not theories meant for corporates.
Strategy with execution.
I don’t just give you advice, I blend strategy with execution so that you have the thinking and manpower to get the outcomes you’re striving for.
Flexible engagements.
I can work as a fractional operator, consultant, coach, or mentor according to your needs so we can get to work without burning your runway.
How I work
I partner with early-stage founders to build go-to-market strategies that are practical, scalable, and tailored to your growth stage. No cookie-cutter playbooks.
No endless theory. Just clear steps, real momentum, and systems you can actually use.
Fractional GTM Lead
I embed into your team 1–3 days per week as your interim Go-To-Market lead. I design and execute your growth strategy — building funnels, setting up sales processes, testing distribution channels, and helping you land early traction and B2B deals.
Best for funded startups ready to move fast without hiring full-time.
GTM Advisor Sprints
Collaborative projects designed to tighten your GTM foundations and validate your growth strategy quickly. We’ll build ICPs, messaging, lead magnets, outreach playbooks, and an initial sales pipeline.
Best for founders needing clarity, direction, and fast execution without long-term commitment.
GTM Coaching
For founders with tighter budgets who want to build their go-to-market skills internally. You’ll get a structured program of 8 or 12 coaching sessions, frameworks, templates, and regular feedback so you can build and run your own systems with expert support.
Best for lean teams with small budgets who want to learn, own, and lead their own GTM .
My Projects
A collection of projects I’ve worked on over the years. Get a feel for my diverse experiences, the results I’ve gotten, and how they inform my approaches today.
The Generalist Company
Built a talent matching agency for fast-growth start-ups from scratch to over £150k in revenue within 18 months. Landed a multi-billion dollar company as a client.
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RX Global
Trained 80 staff members to use Gen AI to conduct industry analysis and market sizing. Increased confidence in using AI by 50% during a two day workshop.
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Hetal Retail
Launched a paid ads campaign for a US based start-up from scratched. Generated 2,000 downloads within two weeks with a budget of $2,000.
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Plugged Founders
Got tired of boring networking events so we did our own. Launched with a founders house party and got 20 members within two months of opening our co-working space.
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Merch Masters
Solo founded a merchandise company and bootstrapped it to ~ £300k in annual revenue. Worked with artists and brands like Spotify, Printworks, YouTube, WSTRN and more.
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SourceChange
Ran a outreach campaign via LinkedIn for a recruitment start-up placing Data Scienctists and ML engineers. 22 calls booked in 4 weeks with no landing page or branding.
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Unlock your growth potential today
Let’s discuss how we can work together to help your start-up achieve its goals and drive early traction.