I’m Kieza.

I build GTM functions and scalable operations for start-ups with small teams and big ambitions.

My Mission

To de-mystify go-to-market for ambitious founders and equip them with the strategies, tools, and resources they need to build a successful start-up.

Why it matters

Founders are the builders of the future and entrepreneurship is the gateway to freedom. Without the right support, strategies, and expertise, promising start-ups that would have otherwise changed the world end up in the graveyard. They’ll have more of a fighting chance if they are equipped to overcome common, avoidable pitfalls in the early days.

I’m what you call a Generalist.

With over a decade of experience as an entrepreneur, I help start-ups navigate their early stage growth journey. My approach combines data driven insights with creative problem-solving to drive early growth.

I started my career fresh out of school, hustling and selling tonal portrait drawings to my peers for £5 each to earn some extra cash during the summer holidays.

In my earlier years I became a Lewisham Young Mayor, ran an award winning enterprise society at University, and founded a textile printing and merchandise business which I operated for 10 years which I grew to ~ £300k in annual sales by year two.

Through my diverse experiences, I developed skills, tools and resources that make me highly adaptable in fast-paced start-up environments.

I love building things from scratch, breathing life into great ideas that I believe need to exist, and working with smart, engaging, ambitious people to do it.

I work with start-ups and small businesses to help them grow in various capacities across business functions, including operations, marketing, sales, strategy, recruitment, finance and more.

GET IN TOUCH

The story so far

I became the Lewisham Young Mayor in 2010, running an election campaign against 24 other candidates. Then, I studied Graphic Design at De Montfort University where I won the Business Venture Competition (now called Pitch 2 Win), launched my first business, ran the Enterprise Society (WIRE DMU) - won the Best Society Promotions award - and graduated with a 2:1.

2010 to 2014

I went back to Uni to study an MA in Design Management & Entrepreneurship. During this time I worked two part time jobs and grew my business to ~ £120k in annual revenue.

I had the privilege of designing and producing the uniforms for the inauguration or Baroness Doreen Lawrence as Chancellor of the University. Then I become a dad and moved back to London.

2015 to 2018

Started again from scratch with nothing. Bootstrapped my second merch company to ~ £300k in annual revenue by year 2 in my mid twenties.

Built a small team and produced clothing and merchandise products for artists, musicians, creators, and brands like Spotify, YouTube, UMG, Printworks London, WSTRN, Amaarae, Tori Lanez, and many others.

2019 to 2022

I shut down the merch co due to burnout and running out of cash, then started freelancing as a growth consultant to help start-up founders avoid my pitfalls.

Soon after, I co-founded The Generalist Company - an agency that matches fast-growth start-ups with talented operators, and Plugged Founders - a community where ambitious founders make friends.

2023 to Present

My Superpowers

✅ Strategic planning & ideation.

✅ Inbound and outbound lead generation.

✅ Turning cold leads into paying customers.

✅ Building dashboards for data driven decision.

✅ Resilience, adaptability and flexibility in chaos.

✅ Finding profitable customer acquisition channels.

✅ Bridging the gap between sales and operations.

✅ Creating compelling marketing and sales assets.

Values & Philosophy

Growth Mindset

I believe that every challenge, every failure, and every success is an opportunity to learn, evolve, and get better. Growth isn’t a destination — it’s a habit.
Challenge the Status Quo

Default thinking leads to average outcomes. I push myself — and the founders I work with — to question assumptions, rethink norms, and carve new paths to traction and scale.
Best Ideas Win

It’s not about ego. It’s about impact. I care far more about finding the right answer than being the one who came up with it. Best idea on the table wins — every time.
Data Driven Decisions

Good instincts are valuable. Good data is essential. I help founders combine real-world feedback, market signals, and performance metrics to make smarter, faster, more confident decisions.
Bias Towards Action

Thinking is important. Doing is urgent. I believe in building momentum quickly — testing, learning, iterating — rather than waiting for perfect conditions that never come.
Autonomy is key

I believe founders and teams do their best work when they’re trusted, empowered, and given the freedom to move fast. I build systems that encourage ownership, not bottlenecks.
Collaboration First

Where possible, I seek to collaborate before competing. I believe that meaningful partnerships, shared knowledge, and combined efforts create bigger outcomes than isolated wins.
First Principles Thinking

Every strategy, system, every campaign should be built on solid foundations — not just copied from what worked for someone else. I break problems down to first principles and rebuild them to fit the unique needs of each business.
Have Fun

Building something from nothing is hard — but it should also be exciting, creative, and energising. I believe that fun isn’t just nice to have — it’s fuel for resilience and long-term success.